AI Now Costs More Than the Helpdesk in 4 Out of 5 Ecommerce Support Scenarios
Seven vendors, forty ecommerce support scenarios, every price pulled from public pricing pages. In 79% of them, the AI line item beat the helpdesk.
Writing
Things I've written about design, data and building for the web. Each of these was first published on Medium — the versions there are canonical.
How to build a chatbot from scratch with JavaScript — using State Machines
No AI involved: how to plan, design and code a simple chatbot in plain JavaScript by treating the conversation as a state machine.
The Ultimate Guide for Designing your Credit Card Page
A long checklist of dos, don'ts and details for designing a credit card checkout page that people actually finish instead of abandoning.
My Approach to Colors on Interfaces — Understanding Grays
Not a color theory article: a practical approach to picking the grays in your UI, and why an unsaturated grayscale usually feels wrong.